Avril Gau by Avril Gau
“It’s not a pretty dress that will make me have a great night; it’s being able to spend time with my friends.” That’s Avril Gau in a nutshell: plainspoken and unpretentious. Always in search of beauty, but also freedom. A rare kind of straightforwardness. Her shoes and bags mirror her personality: a marriage of a beautiful aesthetics together with a functional design, always leaving room for a little twist. Her heels – at 7,5cm at their highest- are carefully designed for walking, without compromising on style and always with a dose of vintage glam in a true Adriano Celentano and Philippe Katerine spirit.
Avril Gau was born and raised between Vercors and Provence with a one-of-a-kind family. From her mother, a secretary-accountant gifted with a great sense for the aesthetic, Avril inherits the extraordinary sense for detail. Her father was a farmer and a postman, showing Avril the beauty in hard work. “I’m the daughter of a peasant. When it’s too easy, I’m simply not interested”. A pugnacity that found a challenge in the shoemaking: only a few designers still know how to sculpt a shape, a toe, a heel, to draw and to cut.
Avril Gau learned every step of the manufacturing process at AFPIC, a Parisian institute, a reference for shoemaking. She loves to aim for the functional, to create within constraints and to comply with technical requirements.